The #1 thing that will make your email marketing successful (Lesson from AppSumo)
Today, I want to talk about one of the key elements of our 6-step email marketing formula that we use at Nerdy Joe (www.nerdyjoe.com).
The one that AppSumo uses to generate massive profit š°š°.
To begin with, I'd like to make it clear that we didn't actually develop the 6-step formula.
It is a strategy that is being used by some of the biggest SaaS...
Brands like AppSumo, ConvertKit, and even Hubspot.
But our formula at Nerdy Joe is an improvement on the original strategy.
Kind of like taking an average person and giving them the strength and skills of Tony Stark.
Now, on to the point...
One of the key pieces of a good email marketing strategy is what I call the "calm before the storm," or the pre-campaign in simpler terms.
As with anything else, the most important stage is the preparation phase.
There are two ways to prepare an email marketing campaign:
- The way everyone and their grandma does it, which is, write emails with an emphasis on features and toss in coupons before hitting send.
- Making sure the targeting, the messaging, and the strategy are on point. ( A bit like AppSumo does.)
So how do you make sure your campaign is on point and will generate results?
Here are some questions that will help you:
- Who is the campaign aimed at?
- At what stage of the buyer journey are they?
- How does this affect your sequence?
- What offer is compelling enough?
The image above will help you understand what I'm talking about.
AppSumo, for example, uses this stage of the 6-sep formula and many others to make 49 percent (37 million) of its annual revenue from email marketing.
For the record, they make 74 million in annual revenue.
Here is the AppSumo email sequence that you can replicate to improve {{companyName}}'s email campaign results...
https://nerdyjoe.com/appsumo-saas-email-marketing-strategy/#Step_4_Be_serious_about_segmentation
And this email sequence has been designed according to the criteria mentioned above.
Read more about that here https://nerdyjoe.com/appsumo-saas-email-marketing-strategy/
