The 3 Types of Capitals Driving Business Success

For The Lean B2B Podcast, I spoke to customer development expert Sean K. Murphy about:

• The right time to start a business
• The importance of social capital in business
• How to define a target market
• Where B2B entrepreneurship is going

Sean says that it takes 3 distinct types of capital (social, intellectual, and financial) to succeed in business.

Listen for yourself, and let me know what you think!

https://leanb2bbook.com/blog/sean-k-murphy-customer-development/