The 30/70 rule in a product-led growth business
Hey, Indie Hackers đź‘‹ I've been using a powerful concept you probably know in any aspect of my life, from eating to communicating, for a while. The 30/70 rule. I believe it's also very valuable for those of us striving to grow our product-led growth (PLG) businesses. This rule can help us strike the perfect balance between product development and marketing efforts, ultimately driving long-term success.
The push and pull of growth in PLG businesses
In PLG businesses, sustainable growth relies on maintaining a balance between the pull of an exceptional product and the push of sales and marketing strategies.
The 70% side: Product Development
Companies must allocate at most 70% of their resources to developing the best possible product, incorporating user feedback, and monitoring market trends.
The 30% side: Sales and Marketing Efforts
Companies should allocate at least 30% of their resources to activities like advertising campaigns, public relations, social media engagement, and other promotional strategies that raise awareness and generate demand for the product.
What do you think?
