The APP Content Framework

App, in this case, stands for

Audience - who are you creating content for?
Pain point - what specific pain points are you targeting with your content?
Product - how can you leverage the content to sell your SaaS product?

Instead of starting with random topics selected based on intuition, what you think will bring you results, this framework takes a holistic approach that follows the pain point SEO strategy.

Just as the words suggest, you don’t have to guess much about creating content that is properly aligned for search traffic generation, product marketing, and paying user acquisition.

In case you or your team members are keenly interested in the traditional top, middle, and bottom of the funnel approach that everyone follows, this APP Content Framework makes it easier to understand what to put at every stage of the funnel.

The question is - how are you doing content ideation for B2B content marketing? If you take the keyword first approach, you might be missing the mark.