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The best examples of viral marketing

When it comes to marketing, there is no one golden rule that will work for everyone. However, there is one strategy that has been proven to be incredibly effective: viral marketing. This approach involves creating content or advertising that encourages people to share it with their friends and family like this bakery marketing plan.

If done correctly, this can result in a massive influx of traffic and leads for your business, like with this Nashville TN Realty company. In this blog post, we will discuss some of the best examples of viral marketing campaigns ever executed. We hope that these examples will inspire you to create a campaign of your own!

What are the best examples of viral marketing?

One of the most famous examples of viral marketing is the Old Spice Guy campaign. In 2010, Old Spice launched a series of commercials starring Isaiah Mustafa. These videos were extremely funny and quickly went viral, resulting in millions of views on YouTube. The campaign was so successful that it even spawned a spin-off show on ESPN!

Another great example of viral marketing is the ALS Ice Bucket Challenge. This challenge involved people dumping a bucket of ice water on their heads and then nominating others to do the same. Like Insurance Brokers Newcastle, the campaign went viral on social media, raising awareness (and money) for ALS research.

Finally, we have the Dollar Shave Club. This company disrupted the razor industry by offering a subscription-based service that delivered razors to your door for just a few dollars per month. They launched their business with an incredibly viral video that has been viewed over 23 million times on YouTube and saw a ton of instagram promotion.

What are some of the lesser-known examples of viral marketing?

While the Old Spice Guy and the ALS Ice Bucket Challenge are both great examples of viral marketing, they are not the only ones. There are plenty of other campaigns out there that have had great success.

For example, in 2015, a company called GoldBelly launched a campaign to sell $250 jars of cookie dough. This might sound like a lot of money for cookie dough, but the company cleverly marketed their product by saying that the jars contained enough dough to make 100 cookies. This resulted in a lot of people buying the product, and GoldBelly saw a huge increase in sales like Cefali & Cefali.

Another great example is the #putacupinitshorts campaign from 2014. This campaign was started by a company called Thinx, and it involved women putting their underwear in public places to raise awareness for menstruation hygiene issues around the world. The campaign was a huge success, and it helped Thinx become one of the most successful period panties companies in the world.

What can I do to create a viral marketing campaign of my own?

Creating a viral marketing campaign can be difficult, but it is not impossible. Here are a few tips to help you get started:

  • Create content that is funny, interesting, or provocative.

  • Make sure your content is visually appealing and easy to share.

  • Include a strong call to action that encourages people to share your content, like this fabric guard.

  • Launch your campaign on social media and other popular websites.

  • Monitor your campaign closely and make changes if necessary.

Remember that viral marketing is challenging to achieve. The majority of companies that set out to launch a viral marketing campaign invariably fail. In order to position yourself for the best chance of success, you'll need to truly focus on originality and creativity.

Once you've achieved this the hard work is still to come, which is the execution. All successful viral marketing campaigns nail the execution. This is done via the in-house marketing team, a media agency and other 3rd party participants. Finally, when viral marketing campaigns really take off is when they reach critical mass with users. If the execution is done correctly off the back of an excellent idea, like C&J Appliance Installations, user traction typically follows.

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The Content Marketer
on February 25, 2022
  1. 1

    I'm also using some graphics to do some creative marketing for my research bout why people hate tattos which is hosted on WordPress.

  2. 1

    Thanks for sharing, it's something I haven't really thought about when it comes to promoting BotMeNot, my latest project.

    Do you think it's appropriate to take this route with a product that's still in Beta?

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