The Best Way to Scrape Business Data from Google Maps for Local Outreach

Introduction
With over 200 million businesses listed worldwide, Google Maps is the most extensive database of local business information available today. Due to this wealth of information, Google Maps has proven to be an excellent source of high-quality leads for sales teams, marketers, and agencies involved in local outreach campaigns.

Unfortunately, the manual method of collecting data from Google Maps as a lead-generation source can’t scale. As manually copying business data one by one takes a lot of time that could be used for actual outreach and conversion activities. Furthermore, because businesses frequently update their listings, the data collected will soon become obsolete.

As a result, Google Maps data scraping becomes necessary for any company interested in generating leads from Google Maps. The ability to scrape business data from Google Maps converts weeks of manual labor into an automatically operated process that produces thousands of verified business contacts within a few hours.

What Business Data Can You Extract from Google Maps?
To successfully plan outreach campaigns, you need to extract business data from Google Maps. The site offers many types of data points you can use to gain insights into businesses.

The core business listing data points include the business name, complete address (with GPS coordinates), phone number(s), URL(s) to the business’ website(s), and industry classification. Knowing this basic information about a company can help you sort your prospect list by location, industry, and how accessible the business’s location is to you.

The engagement and credibility data points in Google Maps provide insight into a business’s reputation and whether customers are satisfied with the services or products they receive.

To scrape Google Maps business listings, you will collect information such as the average star rating, the total number of reviews, snippets of recent reviews, and even the most popular times to visit the business. With this data in hand, you can better identify companies that are doing well versus those that are struggling when determining your outreach priority list.

You can use several fields for advanced lead generation. These include publicly available email addresses, links to social media profiles such as Facebook and Instagram, detailed business descriptions, including hours of operation and service area, price ranges, and images of the business.

When you scrape Google Maps reviews for business details, customer reviews are critical. These reviews, along with the business information from Google Maps, help you confirm claims about a business and make better decisions based on what you learn.

Some services can scrape data from Google Maps (like 3i Data Scraping) and present it to you in a structured format that makes it easy to import into your CRM or use for email marketing.

Why Businesses Scrape Google Maps Data for Local Outreach?
Sales and Lead Generation
Businesses scrape Google Maps for leads because of its hyper-targeted prospecting capabilities. There are three ways companies can target potential customers through geographic location, industry, and rating/review level. For example, a marketing agency may be looking for 4-star restaurants in a specific zip code, while a software company may look for retail businesses with 50+ reviews.

As well, Google Maps data scraping enables sales teams to create territory-specific lists within hours rather than weeks. This faster time to market enables more conversations and the ability to generate revenue more quickly.

Marketing and Competitive Intelligence
Marketing teams use Google Maps scraping to research competitors’ positioning, customer review trends, and market opportunities or “gaps.” Specifically, business owners can use scraped review data to identify industry-wide complaints and market their solutions effectively.

Scraped data will also show business owners where there are geographic areas with underserved customer demographics and little or no competition. Having this type of information enables them to make data-driven decisions about their geographic expansion.

Agency and Enterprise Use Cases
Multiple industries are using Google Maps business listings for targeted outreach to their customers, including SaaS sales reps, local SEO companies, realtors, food delivery services, health care providers, and home service providers.

Therefore, Google Maps data scraping is now a regular part of many businesses’ efforts to penetrate the local market.