The Biggest Lesson I Learned Building Prosperity Hub®
When I first launched Prosperity Hub®, I tried to be everything to everyone.
The platform supports many different types of local services, rentals, and other offerings, so I thought casting a wide net would bring in more users.
What I learned was the opposite.
People are much more likely to sign up when they immediately understand how the platform applies to them.
Instead of marketing the entire marketplace, I started testing individual niches. Each campaign speaks directly to one type of provider instead of everyone at once.
The quality of signups improved, onboarding completion increased, and I've started seeing legitimate businesses complete the entire process.
It's still early, and I'm continuing to test and learn, but one lesson has become clear:
A focused message beats a broad message.
Once a niche gains traction, I can always expand. It's much harder to build momentum when you're trying to appeal to everyone from day one.
For those of you building marketplaces or SaaS products, have you found more success by narrowing your audience before expanding?
The onboarding improvement is probably the most interesting signal here.
With a marketplace, a niche campaign doesn't just make the message clearer. It can also start concentrating the right supply in one place, which gives the marketplace a better chance of actually feeling useful when demand arrives.