The biggest mistake I see founders make using testimonials...
The biggest mistake founders make with social proof like testimonials
💩 They add a testimonial section to their website and then call it a day
🤯 When they should actually be using them everywhere
Some really good examples ⏬
Use them as your thank-you page.
→ When a user upgrades/signs up for your newsletter, redirect them to your wall of love to strengthen your relationship with them.
Add them to your sign-up page.
→ Reduce the number of people who visit your sign-up page and bounce by adding social proof.
Add them to your email signature:
→ Add a link to your wall of love or testimonials page in your email signature so customers you interact with on email can easily access them.
Add them to your checkout page.
→ Increase the conversion rate of your checkout page by adding testimonials.
Use them in your socials
— in your stories
— in ads
— in youtube shorts + tiktoks + reels
Want to see more examples?
We're hosting a free webinar about using social proof for SaaS companies tomorrow! https://lu.ma/saasproof
Testimonials are actually quite significant to make the users feel secure and have confidence in our platform. But most of the time we tend to ignore its impact and the psychological benefit it has to it. At the end of the day what we want are "active users". And we have to provide users with proof of service from other users. We have to give the user, perhaps, a sense of "missing out on a great deal" to make him/her proceed to sign himself/herself for our service. And using testimonials on every activity will only add to this. Thanks for pointing this out!