The BIGGEST steal in advertising (and how you can copy it too)…

Want to know the best bang for your buck in advertising? An ad placement sooooo good it makes: facebook, google and all the other ducks in town look red in the face…

Well Goat - the sneaker marketplace pulled that off. And there’s a way you can copy what they did...

Goat bought the advertising rights to the parking lot of the Barclays Center (home to the Brooklyn Nets NBA team). Yes, their parking lot.

Here’s why: NBA players walk out of the tunnel before every game - dressed to impress. The media is there. And naturally those posts go viral on social media. Plus Goat sells all the clothes the players wear.

And the audience who sees these pictures? From NYC, Male, Interested in Culture - all Goat’s target market

Goat effectively reached their target customer at scale by buying the rights to a media property that never existed before...

Pretty impressive? Yes. But not impossible to mock yourself....

You can do something similar. Here’s a an exercise to figure it out for your company:
Who are you customers

Where is are common place they hang out?

Think outside the box, not fb groups and online communities

Find places where your customer ARE but advertisements are not possible.. I
guarantee you will find a gold nugget...

P.S If you geek out to sh!t like this too AND want to get actionable insights on what the best e-com brands are doing, Go to https://ecominspo.com/join and enter your email. It is free.