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The boring stack that runs 14 products (Lovable + Supabase + Cloudflare)

I run 14 products at https://inithouse.com. All on the same stack. Here's the breakdown and what I learned.

The stack: Lovable (React frontend builder) + Supabase (Postgres + auth + edge functions) + Cloudflare Pages (hosting + CDN).

Why it works for running multiple products:

Every product inherits the same patterns. Auth flows, payment integrations, analytics setup, deployment pipeline. Product #14 launches in hours because every decision was already made building products #1 through #13.

https://magicalsong.com (AI song generator) and https://berecommended.com (AI brand visibility checker) are completely different businesses. Same infrastructure. Same deploy workflow. When I fix a bug in one, I know exactly how to fix it in the others.

The trade-off I accepted:

No server-side rendering. Lovable builds React SPAs. SEO suffers. I patch it with Cloudflare Workers for dynamic meta tags, but it's duct tape. If a product finds real organic traction, I'll migrate that specific frontend to Next.js. Until then, speed of iteration beats architectural purity.

The biggest lesson:

When you're searching for product-market fit across multiple bets, the stack is not where you compete. You compete on how fast you can test an idea, measure the result, and decide. A boring, unified stack makes that loop as short as possible.

Fourteen products, three tools, zero regret about the boring parts.

posted to Icon for group Growth
Growth
on May 7, 2026
Trending on Indie Hackers
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