As I am currently undertaking the 12 start-ups in 12 months challenge.
This week has been a marketing week.
I have been learning and applying the Bullseye Framework.
In my opinion, people do a bunch of random experiments to try to find a growth channel that works. Often they don’t find the channel as they are essentially just throwing spaghetti at the wall. Whereas the Bullseye Framework provides a systematic what of finding your scalable channels. Therefore increasing your chance of finding your scalable channel.
Secondly, it also assumes growth strategy isn’t a one-time event and must be constantly revisited as the project scales.
I have written about how to apply the Bullseye Framework in the link below. Also provided a free spreadsheet template to help you apply it
https://freddys-notes.beehiiv.com/p/wk3-the-bullseye-framework
Hope some people find this useful and can apply it to their projects.