Alright I've used the bullseye framework to brainstorm potential marketing activities across a ton of channels come up with a 4 week marketing plan that I am going to try to execute.
I'll be focusing on these channels for now:
Content Marketing
Start adding blog posts to my blog at https://www.readtalea.com/blog
Share blog posts on a aggregators, if I can find any that are relevant
Newsletter advertisement
Find a couple of parenting newsletters and sponsor them to get an ad
Existing platforms
Use directory sites to get the site listed to start building some domain authority.
It'll be interesting to see how much I need to spend on sponsorships to try to attract some users. I'll post an update when I've made more progress on this.