Solo founders have to do everything, and that leaves very little time for content creation.
Here’s how to create a lightweight AI agent for every step in your creative workflow, from idea to published content.
Agent 1: Research Agent — find real problems worth writing about
The Research Agent helps you figure out what your audience actually cares about. Not what you think they care about — what they’re saying they care about online.
It looks through conversations, reviews, support messages, and search results. And it finds the patterns: the complaints, the questions, the things people say again and again. That’s the stuff you want to create content around.
Tools you need:
- Browse AI – to scrape fresh user content.
- Airtable or Notion – to store content and insights.
- Zapier or Make – to connect the steps.
- ChatGPT – to analyze the content.
How to set it up:
- Use Browse AI to scrape content from Reddit, G2, etc. When setting up your scraper, make sure to extract the actual post or review text — sometimes it’ll only grab the title or timestamp. Schedule it to run daily and send results to Google Sheets.
- Set up Zapier (or Make) to watch for new rows. When new content appears, send it to GPT-4 with a prompt like: “Extract 3 pain points, highlight emotional phrases, and suggest 1 content idea per pain point.”
- Save GPT’s response in the same row under a new column (e.g. Insights).
You now have a growing, self-updating stream of real user problems and content ideas — ready for your next agent to use.
Agent 2: Idea Agent — turn pain points into content ideas
Once you know what people are struggling with, the Idea Agent helps you figure out how to talk about it.
It takes those pain points and turns them into usable content ideas for blogs, X threads, newsletters, videos, and so on.
Tools you need:
- Airtable or Notion – to store pain point insights.
- Zapier or Make – to trigger and move data between tools.
- ChatGPT – to generate content ideas automatically.
How to set it up:
- Set up Zapier or Make to watch for new Insights entries from the Research Agent.
- When a new insight appears, use a “Send Prompt” action (in Zapier, use the OpenAI integration). Paste a prompt like: “Turn these pain points into 3 content pieces: a blog outline, a tweet thread, and a landing page section. Use a casual, friendly tone.” Insert the Insights field as a variable inside the prompt.
- Add another step to the Zap: Store GPT’s response in a new field called Content Ideas in the same row.
Now, every time your Research Agent adds a new summary, this agent automatically generates 2–3 content formats — and saves them for you to review or pass along to the next step.
Agent 3: Drafting Agent — turn ideas into full, polished drafts
The Drafting Agent takes your content ideas and writes them. A full blog post, launch tweet, a short email — whatever format you need. This is where your content goes from an idea to something you can actually use.
Tools you need:
- Airtable or Notion – to store content ideas and drafts.
- Zapier or Make – to automate the flow between agents.
- ChatGPT – to write and refine the content.
How to set it up:
- Use Zapier or Make to trigger when your Idea Agent adds a new Content Ideas entry to Airtable or Notion.
- When a new idea appears, send it to ChatGPT by using Zapier (or Make) to send a two-part prompt (see example below) to ChatGPT — this step generates and refines your content draft .
- Save the response to a new field in the same row — e.g. Final Draft.
- (Optional) Add another GPT step to generate a LinkedIn post or tweet thread using the same idea.
Prompt:
“Step 1: Write a blog post based on this idea. Write in a clear, no-fluff style — like you’re sharing helpful advice with a peer. Make it clear, helpful, and concise.
Step 2: Read your own draft and improve it.
- Shorten long sentences
- Tighten structure
- Improve the hook and CTA
- Keep the tone consistent throughout.
Final output: return the cleaned-up version only.
Content idea: {{Content Ideas field}}"
Now you have a multi-format draft—fully written, lightly edited, and ready to ship. If it meets your exact standards, you can either do a final cleanup yourself or have it moved to the next agent.
Agent 4: Publishing Agent — ship it everywhere
The publishing agent handles the last mile: getting your content out into the world.
It formats posts, schedules tweets, sends newsletters, and updates your site — without you having to do it all manually.
Tools you need:
- Airtable or Notion – to store final drafts.
- Zapier or Make – to move content between tools.
- Ghost, Webflow, Substack, Typefully, Buffer, etc. – to publish or schedule
- ChatGPT (optional)– to reformat or repurpose if needed).
How to set it up:
-
Use Zapier or Make to watch your Final Drafts field for new content.
-
When a new draft is ready, trigger the flow to:
- Format the draft (optional: send it to GPT to create metadata, slugs, or thread versions)
- Publish to your blog (e.g. Ghost, Webflow, Substack)
- Schedule social posts (via Typefully, Buffer, or Hypefury)
- Add to your email tool (e.g. MailerLite, ConvertKit)
-
Optional: Drop the published link or confirmation back into your content tracker.
You now have content that publishes itself — on schedule, everywhere it needs to be
Start small
You don’t need to build all five agents at once, and you probably shouldn’t.
Start with the Research Agent, then build the Drafting Agent, and then build the Publishing Agent. Those three will create a working system. The other two can be added later. Then you can layer in idea generation and editing as you go.
Thank you! I discovered this post from X
This is wild in scope. What I’ve seen working with early-stage teams is that too many moving parts kill delivery clarity fast. Tools are great, but the moment no one owns the plan, momentum dies.
Would like to see how you're handling that layer.
That's sound really cool
This hit me deep. As someone rebuilding a career with limited ability to speak, this framework feels like freedom. The idea of AI agents stepping in—not just to save time, but to amplify solo creators who face real barriers—is powerful. It's not just automation. It's dignity.
Thank you, Aytekin, for showing that creativity doesn't have to be loud to be impactful. 🙌
Really good idea
This idea is great! Do you need to enhance the prompt when using gpt? If so, I think my tool can help you for free.
Solo founders rarely get stuck at the idea stage — they get stuck keeping the whole system breathing: monitoring agents, tweaking prompts, fixing data mismatches, and wondering why things quietly break. The real challenge isn’t building the pipeline; it’s keeping it running. The smartest move? Build it once, then hand it off to a sharp second brain — someone who understands content, ops, and AI workflows, and can keep everything humming without you in the loop. (And yes, that second brain can absolutely be human. Ask me how I know.)
The secret to online success: sell to those who have cash to spare! Kind of like trying to sell a dream to the guy who just raided the cookie jar
This is gold — but I’ve seen solo founders get stuck not at the idea stage, but in the monitoring, tweaking, and keeping-the-whole-system-from-falling-apart part. It’s one thing to build these agents. It’s another to actually keep the workflow breathing.
One way around that? Build the pipeline once — then hand it off to someone who can run it like clockwork, optimize the prompts, catch data mismatches, and make sure each “agent” is actually doing what you thought it was doing. You don’t need to clone yourself. Just need a smart second brain.
(And yes, that second brain can totally be human. Preferably one that understands content, ops and AI workflows. Ask me how I know.)
Thanks for sharing this! I've been experimenting with AI agents to automate content workflows, and your insights are super valuable. It's interesting to see how the creative process can be broken down into manageable, AI-assisted stages. I agree on the importance of content repurposing, balancing AI-generated content with the founder's personal touch, and starting with the Research Agent before building a full suite of AI agents. Keep up the great work!
Thanks for this. Have been testing different ways to automate content publishing workflows with AI agents. Super helpful.