The day I realized churn was silently eating my SaaS

We were adding new users every week. But MRR wasn’t moving.
Why? The back door was wide open. Customers were quietly leaving after 2–3 months.
I always thought “just grow faster” was the solution… but retention was the real lever.
Now I’m obsessed with spotting churn before it happens.
We’re building RetainBay around this idea - if you’re curious, here’s our early version: retainbay.magnaproducts.io