The dead horse framework - How to evaluate the potential of a startup

The dead horse framework: How to evaluate the potential of a startup.

Some horses ( businesses ) are better than others. The horses that end up growing a horn and pooping 🌈. rainbows share a strong combination of 5 key business fundamentals: Strong need, Favourable market, Scalability, Control, and Defensibility. The ones that don’t - don’t ☹️. The dead horse framework is no crystal ball 🔮 - it can’t predict the future. Its purpose is to transition your mindset from making a single-dimensional assumption ( Good idea vs Bad idea ) towards a multi-dimensional assumption ( Needed vs Not needed * Scaleable vs Non-scaleable, etc).

leteyski.com