Thought this article would be helpful for this community. Given my focus on churn reduction/customer retention, one of the best ways to keep more of your customers longer is to market to the right customers.
This article is an expert roundup of content marketers and those, like me, who work with startups in helping them better understand their customers.
https://www.semrush.com/blog/definitive-guide-to-content-marketing-for-startups/