Building a SaaS app is like riding a rollercoaster. One day, you're on top of the world because you've solved a tricky problem. Next, you're questioning every decision you've ever made.
If you're in the middle of your SaaS journey or thinking about starting, let me tell you—the highs and lows are real, but so are the rewards.
It all started with a problem I faced in my own workflow. Like most entrepreneurs, I thought, “There’s got to be a better way.” So, I decided to build it myself. I didn’t have a huge team or a big budget. But I did have a no-code platform (Fuzen.io) and a lot of determination.
Using a no-code tool made the process less intimidating. I could focus on building the features I wanted without getting bogged down by coding. My goal was simple: create something functional, launch quickly, and learn from real users.
The first time I saw my app come to life, it felt surreal. Even though it was basic and buggy, it was mine. I remember staying up late, tweaking and testing, and then sharing it with a few close friends. Their feedback was encouraging, and I felt unstoppable.
I shared my app with a small audience on social media, explaining what it was and how it worked. To my surprise, a few people signed up immediately. Seeing others believe in your idea is a huge confidence boost.
When I made my first sale, I celebrated like I’d won the lottery. It wasn’t about the money—it was about validation. Someone found value in what I had created.
As much as I enjoyed the process, I often felt like an imposter. Was my idea good enough? Would anyone care about this app in the long run? These thoughts would creep in, especially on days when progress felt slow.
At one point, I got carried away adding features I thought users would love. Instead of improving the app, it made it more complicated. I had to step back, refocus on the core problem I was solving, and cut unnecessary features. That wasn’t easy.
Even with no-code tools, technical issues happen. I once broke a key feature right before sharing the app with potential users. Fixing it was stressful, but it taught me the importance of testing and backups.
One of the best decisions I made was listening to my early users. Their feedback shaped the app into something far better than what I initially envisioned. For example, a user suggested a small tweak to the onboarding flow that increased sign-ups by 30%. Moments like that kept me going.
Another game-changer was finding a community of fellow SaaS builders. Sharing my struggles and learning from others helped me realize I wasn’t alone on this journey.
Despite the challenges, building a SaaS app has been one of the most fulfilling experiences of my life. It’s not just about the app itself—it’s about the skills I’ve gained, the connections I’ve made, and the confidence I’ve built along the way.
Every time I get a message from a user saying, “This app made my work easier,” I’m reminded why I started. Those moments make all the late nights and tough days worth it.
If you’re thinking about building a SaaS app, know this: it won’t be easy, but it will be worth it. Start small, stay focused, and don’t be afraid to share your journey. You’ll learn, grow, and maybe even inspire others along the way.
Have you ever built a SaaS app or thought about starting one? I’d love to hear your story—share it in the comments below!
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Thank you so sharing the experience in such a great way. You totally explained the whole process of what all SaaS startups facing during their journey. However, I believe there is a sad part that we need to mention is when to stop wasting your time and energy in an SaaS app that might not be working. It’s true struggle and our ego desperately wants us to continue if we are losing money, time and effort with no hope.
Thank you for sharing your experience, this so resonates with anyone starting their own venture, not only people in the SaaS world but in any fields. I have experienced (still experiencing) myself some of the phases you described and it is true, the key lessons learnt are to start small, iterate asap and quickly. Perfection is the enemy of progress, and at the end of the day only what customers want count, everything else is waste. So bring the customers/users early on in the process!
The problem I am facing is coming up with an idea that I am willing to commit to… most ideas I come up with are good enough to monetise but I end up loosing interest while building them. I know how to code, I know about no code apps like flutter flow for building SaaS’s but an idea is what I need..
Commitment and accountability are roadbloks to many entrepreneurs. Having no boss giving you deadline can make you lazy out. I guess everything starts with asking ourselves why we want to do it, and then create a small set of actions to stick to it. This is what I do daily, reminding myself of my why and create small achievable steps to not feel overwhelmed!
Start Small, Iterate Fast. That's the thing I took away from this post. It's the lesson it's taking longer to stick. I always want to do everything before launch. I would have saved myself many headaches if I followed this advice from the start.
Pretty basic things, but that's probably because I've already encountered a lot of it myself. Still, it was interesting to read, very easy to follow. Where did you find a community of fellow SaaS builders?
Thanks for the kind words! I totally get that some of it might feel basic if you’ve already been through similar experiences, but I’m glad you found it interesting and easy to follow—that means a lot.
As for the community, I’ve connected with fellow SaaS builders mostly through Twitter (or X), indie maker forums like Indie Hackers, and some niche Slack and Discord groups.