The Entrepreneur's Identity Standard

Hi everyone! I am a Social Psychologist of Entrepreneurship with a PhD from Aston Business School, UK. I am the author of 'The Entrepreneur’s Identity Standard: What entrepreneurs think about themselves and how it influences their entrepreneurial actions.' My book solves the psychological problem of how tech start-up entrepreneurs deal with strategic decision-making processes in their ventures based on how they see themselves.

The Entrepreneur's Identity Standard is grounded in the findings from my pioneering doctoral study, which I have conducted at Aston Business School in the UK by interviewing digital technology entrepreneurs at one UK tech incubator. That is why there is a significant number of real-life examples from the digital tech sector.