The first 3 seconds - Maximising engagement ... advice please.

We're about to launch Charlie and we're trying to decide whether to send people to an archetypal "lander" ... or throw them straight in at the deep end.

Does anyone have any experience of taking people straight into a product - without any preamble or introduction?

We kinda hope that engaging with Charlie (it's a personal assistant, specifically for de-stressing the news) is more valuable than having to read loads of blurb...

... but I also worry a little that it's not what people expect.

I've thrown a few screen grabs into this post... and there's also a little video here on Twitter which explains the "dive right in" option...

Thoughts, help, ideas, advice - all super welcome.

We're so unsure what to do! 😬