The first time we launched… and heard nothing

Launch day is supposed to feel like a big moment.

• You ship.

• You announce.

• You refresh your inbox.

And then…Nothing.

• No signups.

• No emails.

• Just silence.

I remember refreshing dashboards more times than I want to admit. At first, it feels discouraging. Then you realize something important:

Launching doesn’t mean customers will magically show up.

Distribution matters just as much as building. That moment changed how I think about execution. Not just building products — but making sure people actually know they exist.

Curious: Did your first launch bring customers immediately, or mostly silence?