I've spent the last twelve months building the SaaS Marketer community.
During this time I've experimented with the following monetisation strategies:
I'm generally happy with all of these, but not ecstatic.
I had a brainwave: why not let community members sell something relatively inexpensive to each-other and in exchange for exposure to the audience, I take a cut.
Like an affiliate model, but deals are only sourced from within the community.
The sellers win as they get quick customers with little work. The community wins as they can pick up a bargain whilst supporting a community member and we win as we help a community member and generate a little revenue.
So on Monday I reach out to the community to see if anyone is interested in this...
I get a few responses, and one stands out.
We agree terms (40:60 split) and also negotiate a discount for the community:
The deal will be up for 5 days or 25 units, depending on which ends first.
Fortunately Kacper is already set up on Gumroad, which makes the process super simple.
I write up a little sales email and we go live to the email list, Facebook Group and I recorded a little audio advert and inserted it into the start of every previous podcast episode.
At 10am this morning it went live...
You can see the offer and sales copy here: https://saasmarketer.io/deal-001-scrapbook-by-kacper-staniul
Seven hours later we have sold 16 (the offer was lifetime access to a growth tactics database Kacper built), including one to Ryan Deiss of Digital Marketer:
This nets us close to $500...
And of course a little more for our man Kacper, but that's all good as he is in the community and also built the product!
And what about the community reception?
This surprised me... I was expecting backlash for the pure sales email, but actually our stats were better than the email we sent on Tuesday that simply drove traffic to a podcast episode and a sponsor:
It seems like people prefer deal emails to podcast emails...
Overall, it was a little bit of organisation to find and negotiate the deal (now automated with this page and form) and then also to sell... but overall it seems like a scalable affiliate model that we will now execute on a weekly basis.
So in summary, if you have an email list, Facebook Group or Slack community and are unsure of how to monetise... and people in your community could possible buy from each other, maybe consider running similar deals?
Thanks and I hope that helps... if anyone has experimented with this I would to hear your results in the comments :)