The future of the web is marketing copy generated by algorithms

Please God, I hope it's not.

I've played around with GPT-3 directly on OpenAI and tried a handful of apps based on it. My experience is sometimes it does an amazing job. Other times it is just awful and I'm not sure why. I think maybe it might perform worse on certain topics vs. others? It feels like training a cat. You have to be extremely specific and even then sometimes it just doesn't get it.

So I use it for things like titles and briefs, but it's basically a game of chance whether or not it gives me something usable or not. I think I spend enough time fiddling with it that it hasn't actually saved me time.

I really doubt this is going to take over. It's pretty obvious when a single person is the own behind a brand's content or copy. You can spot their style. Pretty soon, people are going to be able to tell when there is a GPT-3 bot writing the copy, and we are going to slowly grow tired of it.

The real problem is once we're not able to tell the difference. Thats truly a dystopia, the machines will be creating content as good, or on par, as people. At that point, we won't be able to distinguish between Shakespeare and the computer. Orwellian stuff.

Accompanied by images generated by algorithms: