The Growth Of A Company Depends On Support

So I was theorising last night and came to the conclusion that the only reason companies or people become bigger, is because of their social actions. Society is driven by whats trendy and what people support that is perceived to be the right thing to support and more often than not, especially today with the cancel culture around, if you support what society as a whole doesnt support, you get cast out.

That makes sense, people dont support what they arent. Companies understand this mindset, thats why they have Public Relations departments to create their ideal image, an image that works for the company.

To put it into perspective, think of a photographer that is endorsed or supported by Gucci. Those that support Gucci will likely start supporting the photographer too. This photographer's value will increase significantly, simply because of the support of the other.

So support can be viewed as a cause or an action, the support that is directed to the photographer can be seen as the effect or reaction.

With this concept in mind, support creates opportunities to grow. For both parties.