The Guy Making Sure Companies Actually Know Where Their Data Lives 🔒

Yotam Segev noticed something happening inside modern companies. Data was exploding — cloud storage, SaaS applications, databases, employee devices, AI systems, information scattered everywhere. Security teams often couldn't answer one basic question: what data do we actually have, where is it, who can access it, which parts are sensitive, and what happens if it gets exposed?

That problem grew even bigger once companies started adopting AI. it creates entirely new ways for sensitive company data to move, get accessed, and potentially leak (this angle is genuinely underrated in the AI conversation lol).

Yotam co-founded Cyera with Tamar Bar-Ilan to tackle exactly that. Rather than treating security purely as protecting networks and devices, Cyera focuses on the data itself — discovering it, classifying it, understanding who has access, and helping organizations secure and control it. 🛡️

The idea sounds simple on the surface, but the implications run deep. Nothing gets properly protected without first being seen, and as companies accumulate more data, that visibility only grows more valuable.

A few things Yotam saw that others missed:

You can't secure what you can't see
Security starts with knowing what exists. Sensitive information scattered across thousands of systems can slip past traditional security approaches entirely.
Data is becoming the new attack surface
The more valuable information companies store and connect to AI, the more critical it becomes to track exactly where that information travels.
AI makes data security even more important
AI systems need data to become useful, but the same data creating value can just as easily create risk. Companies that figure out how to safely connect AI with valuable data could become incredibly important.

The takeaway:
Ask what new infrastructure a technology shift creates a need for, instead of just looking at the obvious problem on the surface. Every technological revolution creates new problems, and those problems create new businesses.

What's one piece of company data you'd genuinely have trouble tracking down right now?

That's exactly what I amplify..
Solving real audio related problems in your business..
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#business #entrepreneurship #ai #cyera #cybersecurity #datasecurity #generativeai #innovation #technology #startups #artificialintelligence