The HARD part...Finding Customers

I realise now, I really enjoyed the building phase. Now comes the hardest part: finding customers.

The space I've picked is crowded. But I believe I have a wedge, and after spending a good amount of time working it out, I finally have a clear picture of exactly who my customers are. Now I can go after them with SEO and direct outreach.

It'll be interesting to see how it goes. Like most things in life, I expect it to feel slow and difficult at first. But the journey is half the battle — it'll teach me what I need to refine my strategy as I go.

For now, I've started with a simple checklist:

• Who feels the pain in this space?

• What can I do to help them?

• How do I articulate that to them?

• How do I reach them?

If I can work through this repeatedly and keep showing up, eventually one will bite. Then more.

Wish me luck, and any advice is genuinely welcome. Feel free to give my product a go too. There's a free trial, no obligation.