The Hard Things I am Facing

Recently launched www.cargo.build. It's a platform that connects you directly with your customers by using the Ethereum blockchain. On Cargo you can tie digital and tangible assets to the blockchain and securely sell, store, and transfer them. An asset could be anything from drawing of a digital pizza to your own soul. Yes, you could tokenize your soul and sell it for crypto.

I'm concerned about getting traction. It's a powerful platform that enables businesses with an easy to use dashboard and allows developers to build custom applications with a client side javascript library. This is a new space and I haven't found a product market fit yet. Is this for developers, or is this for creatives? I don't know yet. I have done some user testing with developers and the consensus was - this is cool, I can use this, I don't really know what all these blockchain terms mean, but if I had digital stuff to sell I would use this.

Ok - so I update some stuff based on the initial user testing with developers. But then what? How can I get people using this? Want to make your own CryptoKitties? You can use Cargo. Want to verify people's identities and give them a token that can be shared across the web? You can use Cargo.

Is it too complex, can people use it? I don't know. I'm basically giving it away for free at this point. I take 1% for each sale, but you can use Cargo for use cases other than selling. I have features planned, but don't want to build any more features until I can get some people using it.