The hardest feature I shipped wasn't in my product. It was showing up.
For months, every piece of content I made was text, animations, or screen recordings.
It looked polished.
But looking back, I think there was another reason I kept making that style of content.
It let me stay comfortable behind the product.
This week I recorded my first Building in Public video with my face and my own voice.
Honestly, I have no idea if it'll perform better.
That isn't really the point.
I'm starting to think building in public isn't just a marketing strategy. It's a forcing function.
When people can see the person behind the product, you naturally become more honest about what you're learning, what isn't working, and what you're testing next.
You stop trying to look like a founder who has all the answers.
You become a founder who's actually trying to find them.
I'm curious if anyone else here has had a similar shift.
Did showing up more personally change anything for your startup, or was it just another content format?
Great reminder that consistency is often the hardest feature to build — both for products and for founders. Shipping code has a clear definition of progress, but showing up every day to learn, share, talk to users, and keep moving forward requires a different kind of discipline.
Many successful products are built through small, repeated actions that compound over time: publishing, customer conversations, experiments, and continuous improvement. The ability to keep going after the initial excitement fades is a real competitive advantage.
Great perspective — building the founder habit is often just as important as building the product itself.