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The hardest part of building start up isn't the code

Today I realized that building software is only half the job.

I've spent months developing my business management platform, improving dashboards, offline support, employee accounts, branch management, and analytics.

Now comes the harder part: talking to real business owners.

Today I walked into a local pharmacy, spoke with the staff, and they introduced me to the owner so I could reach out directly.

It's a small step, but it reminded me that products don't grow by sitting on GitHub—they grow through conversations.

Every conversation teaches me something new.

What was the first real customer conversation that changed how you built your product?

on July 2, 2026
Trending on Indie Hackers
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