The Hidden Costs of Podcast Marketing Nobody Talks About 🤯

What feels like years ago, I tried to reach out to just 10 podcasts for a client campaign. I believed it would have been a pretty straightforward workflow, but turned into a 3-week ordeal that consumed hours of work.

I knew i weren't alone in this struggle, maybe you have also suffered?!

Podcast marketing today is broken

• Finding accurate contact information means manually hunting through websites, social media, and network pages—often with dead ends.
• Each podcast network uses different formats, making it impossible to standardize your approach.
• Tracking outreach across dozens of shows quickly becomes a spreadsheet nightmare.
• Following up consistently without missing opportunities requires meticulous organization.

The traditional approach isn't just inefficient—it's unsustainable. Marketing teams are wasting precious hours on administrative tasks instead of building relationships and creating value.

What I did to solve it...

This is why I founded SONODAY to take this horrible experience and turn hours into minutes. On our platform you can discover podcasts, organize them into targeted campaigns, reach out at scale, and track your progress—all from a single intuitive platform.

If you want to save same some time, you can sign up today at app.sonoday.com or www.sonoday.com and get 300 credits to start your podcast outreach!

🏆 P.S. - We're launching on Product Hunt NEXT WEEK! Your support would make a tremendous difference—please stop follow our launch right now, and support us next week : https://www.producthunt.com/products/sonoday