I wrote a short guide outlining why it makes sense for SaaS startups to target zero-volume keywords.
Plus, the 3-step process we follow at my agency to identify low-volume keywords that are worth going after for our clients.
Click the Google Docs link below to access it for FREE.
https://docs.google.com/document/d/1B1plVPce0bJErBdwJiXpoF5Nr_iHPZsicsAvM5qO4Ho/edit?usp=sharing
P.S: We recently helped a B2B SaaS startup increase average MoM conversions by 35.25% in less than eight months by majorly focusing on this strategy.
If you have any questions, kindly drop them in the comment section below.
Zero volume keywords are hidden treasure. You have to predict trends and then after sometime those low volume keywords starts getting tons of traffic . It's best strategy if proper research is being done before implementation of keywords in content.