The Hub and Spoke Model in Content Marketing
Ahoy IH,
Have you ever heard of the Hub & Spoke Model in marketing?
The Hub & Spoke model allows you to better organize your content, and lead visitors through every stage of the buyer’s journey.
So how does this work?
First, there is the Hub: larger overview pages about specific topics. Those pages are connected to other pages where aspects of the topic are explored in-depth; those are the Spokes.
Here’s the definitive guide to the Hub & Spoke Model in Content Marketing.
Learn step-by-step how to choose and create your hub content, and craft effective content spokes.
Read everything here!
