The Importance of Lifetime Deals

A few weeks ago, I gave my first-ever conference speech (OK, it was pre-recorded for an online conference) for a conference for agency owners. During my speech, I emphasized the importance of lifetime deals in running a Marketing Agency (it can be applied to many different types of companies though).

Here's how I see profitability: minimizing monthly costs (especially per user rather than per company) and maximizing monthly profits is the formula for a very profitable business.

There are many types of tools a Marketing agency needs, and all those costs can add up. This is why something like Appsumo is needed, where you can get great lifetime deals for your business (just making sure you can maximize the number of users that use the product). Even though my company is small (right now it's just me, though I'm in the process of getting a sales rep), I see the need for minimizing monthly costs and increasing the number of lifetime deals to get future profitability for my business. Plus, they help the smaller SaaS companies get new users (and get more funding to grow their businesses). The big trick, though, is to find the ones that won't go out of business for a while.

What are your thoughts? How do you feel about lifetime deals? Are they worth it for your business, or would you rather pay monthly for tools?