The Importance of SEO Copywriting Services

It still shocks me how many SEO providers are selling a product or solution that does not include any SEO copywriting services.
SEO copywriting is THE most important element of an SEO service. To skip it out is blasphemy and also a pretty clear indication that your SEO provider is planning on skipping a few crucial steps in the SEO process.
I've written about SEO red flags previously, where I outlined some of the key indicators that the company you're using for your SEO services might be a bit dodgy. And a lack of new, fresh copy being added to your website on a monthly basis was one of the top items on my list!
In this article I'm going to delve into the reasons that copywriting is so important when it comes to your SEO campaign, and then I'm also going to share a few case studies of clients where we've relied almost entirely on copy to get page one rankings. I'm going to round out the article with a bit of a plug for BeKonstructive Marketing's SEO copywriting services - cause I reckon we're pretty good at what we do!
Why is copywriting so important when it comes to SEO services?
To understand why copywriting is so important for SEO, you first need to understand Google's business model (or Bing, or any other search engine).
Google makes money from advertising. In order to make money from advertising, it needs to have a good, reliable product. It needs people to use its search engine, and find value in the results that it delivers in relation to their search queries.
Think about it - if you started to get crap results every time you searched, you'd start using alternate methods to find the information you require. Maybe you'd swap to Bing, or maybe you'd go to a social media platform like Facebook, or a forum like Whirlpool. Either way, if Google wasn't delivering the search result goods, you'd start looking for alternative options.
So Google is incentivised to provide the best possible search experience for its users - so that they continue to return to the platform, and Google can continue to charge advertisers to display advertisements.
Enter content.
Google wants the website with the best content in relation to the user's search query to be at the very top of their search engine results pages.
It wants informative, interactive, authentic, unique content to populate the first page of its results pages. It wants to make sure that the top 10 listings that the user has to select from provide a comprehensive overview of the topic so that the customer doesn't have to refine their search, dig 12 pages deep into Google, or - worst case scenario - switch to a different platform.
So as business owners and marketers, the best thing we can do to get onto the first page of Google is to create the best possible content that is available on the subject matter for which we want to rank. The most informative, the most interactive, the most authentic and the most unique content.
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