The Intention Layer: Why Coding Agents Need Product Judgment with Drew Dillon, Founder & CEO of Brief

Drew Dillon is a tech founder and product leader, centered in the Bay Area. He is a person who likes to do a bit of everything, having an engineering background, but spending time in design, sales, and product management. He's been a part of many startups - Yammer being one of them, and several others from Y Combinator - along with being a consultant and fractional CPO. Outside of tech, he has 2 kids that take up most of his time. When he isn't on the sidelines of a soccer game, he enjoys woodworking and reading a good sci-fi book.

At a prior startup, Drew built a system using AI, which spit out something reasonably shaped. He took a look at the process he went through to create it, and realized that there are a ton of disparate parts, all separate from the shared organizational context - IE the "why" behind what is being built. He set out to change that, and built institutional memory and product judgement within AI agents.

This is the creation story of Brief.