The Intersection Of Fit: Market ⋂ Product ⋂ Channel ⋂ Model

Market ⋂ Product ⋂ Channel ⋂ Model = 🎯🚀💰

Questions to uncover intersection fit

Market

• Who are your target customers? (Characteristics)
• What problems do they have? (Needs and wants)
• What are the alternatives to solving the problems? (Competition)
• What are the motivations/triggers for customers to seek a new solution? (Push)
• What is the size of the opportunity? (Market size)

Product

• What is your solution? (Features)
• What problems will it solve? (Value proposition)
• What are the triggers to hook the customer? (Pull)
• How long time to value creation? (Time to value)
• How do you build stickiness? (Engagement and retention)

Channel

• Where do your target customers hang out? (Reachable)
• What channel types to use? (Distribution strategy)
• How scalable is your channel? (Channel scalability)
• How much is the customer acquisition costs? (CAC)

Model

• How do you monetize? (Method)
• When do you monetize? (Customer journey and frequency)
• How much do you charge? (Pricing)
• What is your customer’s lifetime value? (LTV)