The Journey From Failing Marketing To 🚀 Growth [5 Simple Steps]

I recently posted this to LinkedIn, and it was moderately well-received, so I wanted to share it here.

These are 5 points I implemented in my own business (not SaaS), but we have since rolled out for B2B SaaS clients and it has worked for them too.

If you have anything to add (things you've found yourself through testing or have learned elsewhere), please feel free to share. Would love to hear your experiences

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1. OFFERS
   We changed our offers from something that benefitted us.

To something that benefitted our target audience.

Inefficient:
Contact Us
Get A Free Quote
Speak To Our Sales Team

Efficient:
Free Consultation
Free Audit
Free Assessment
Free Trial
Free Demo (circumstantial and depends very heavily on how you frame it)

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2. OUR LANGUAGE
   We changed the language we used.

To match the EXACT language our target audience uses.

We didn't guess this. We ran detailed market research.

Most SaaS companies do extensive market research (most of the time very well) for their product but then fail to tie the findings back into their marketing.

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3. SALES + MARKETING
   We realized that Marketing is only half the equation.

Marketing brings in potential.

We refined our follow-up and outreach so that we convert more.

Don't just follow up once

Don't just follow up on one platform (use multiple such as e-mail, LinkedIn, remarketing, banner ads etc.)

Focus your follow-up on helping that person even more. Expect nothing in return.

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4. IT'S A NUMBERS GAME
   You have to go BIG.

If you spend a small amount on ad spend or put in minimal effort.

You get poor results.

You're better off not trying at all. (Genuinely, you can waste money if you go in half-arsed)

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5. INTEGRITY
   We took out any pressure from the process.

We stopped using long-term contracts/tie-ins.

We just went out there to help people we know we can help resolve the problem we know they have.

If your whole approach feels like you fighting your ideal audience for their custom.

It's going to be way more complicated than it needs to be.

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If you have anything to add or any way you'd like to expand on our findings, please comment below.

Source: We run LinkedIn ad campaigns and consultation on conversion optimization for B2B SaaS companies.