The Man Behind Distribution Royalty Management for Artists.

Jesse Kirshbaum came from the music industry..

Worked closely with artists..
Labels..
Managers..
Rights holders..

But he noticed a problem immediately..

Independent artists were gaining more ways to distribute music..

Spotify..
Apple Music..
YouTube..
TikTok..

But the money side remained broken..

Royalties were scattered..
Ownership was confusing..
Payments were delayed..
Splits were handled manually..

Everything was fragmented..

Distribution..
Royalty accounting..
Collaborator payments..
Rights management..

Messy..
Disconnected..

That gap became obvious..

Not a lack of music distribution..

A lack of financial infrastructure around music ownership..

Most companies focused on getting songs online..

He focused on the layer above distribution itself..

So he built Stem..

A platform combining distribution and royalty management..

Artists could release music..
Track earnings..
Manage collaborators..
Automate royalty splits..

All from one system..

Not just a distributor..

A music business operating system..

Independent artists gained transparency..
Collaborators got paid automatically..
Managers gained visibility into revenue..

The result wasn't just more streams..

It was less friction around getting paid..

Here's what he saw that others missed..

1.. Distribution is only half the business
Revenue management becomes critical as creators scale..

2.. Transparency builds trust
Artists work faster when everyone knows where the money is going..

3.. Infrastructure wins during industry shifts
The companies organizing the money often become more valuable than the content itself..

Lesson:

Don't just help creators distribute work..

Help them operate businesses..

Reduce complexity..
Automate workflows..
Build systems that make growth sustainable..

That's how tools become infrastructure..

That's exactly what I amplify..

Solving real audio related problems in your business

👉 santelmomusic.com

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