"The Mom Test" by Rob Fitzpatrick
It's a classic by now so if you haven't read it, I'd recommend you do, especially if you're in the idea stage or talking to customers.
If you've read it, share your thoughts and experiences down in the comments!
I wrote a little something about it on my blog, continuing with my "write about the book you've just finished before you start reading another one" thing: https://www.tomasmartty.com/the-mom-test/
I love this book. I wrote comprehensive notes on it here as well: https://nucks.co/the-mom-test-rob-fitzpatrick.
I think any founder or indie hacker should read it before getting too far into their journey. There are a lot of gems in those pages.
Just listened to but having these notes is super helpful. Thanks for sharing Cam!
Just recorded an episode with Rob on the IH podcast, btw! His episode should be out on Friday the 13th 👻 @louisswiss, you got a shot out
Awesome, can't wait! Hope you got a chance to talk about some of his other books too - they're less well known but just as interesting.
He mentioned he started writing a book about dating but dropped it halfway through 😂
That'd be interesting... would be fun to take a peak at the draft he had
I read this book recently. It's fantastic. Short and information-dense. I wish there were more books like this.
100% agree.
I recommend the Mom Test so highly that it is required reading (and included free) as part of my SalesForFounders.com course.
The book has been out for a while now, so if you're wondering how it holds up in 2020 and want to hear Rob's answers to common IHer questions on early stage sales and customer development, check out this podcast interview we did together late last year.
Awesome! Will listen to the episode, thanks for sharing.