The Mom Test - Favorite quotes so far? This one hit me hard...

If they haven’t looked for ways of solving [their problem] already, they’re not going to look for (or buy) yours.

My notes on the book: https://mtlynch.io/book-reports/the-mom-test/

You can tell it’s an important question when the answer to it could completely change (or disprove) your business. If you get an unexpected answer to a question and it doesn’t affect what you’re doing, it wasn’t a terribly important question.

What does it mean if you reach out to 100 people and 98 of them hang up on you? Well, nothing, except that people don’t like getting cold calls. No surprise there. More importantly, it means you’ve now got 2 conversations in play.

My favorite is: "It boils down to this: you aren’t allowed to tell them what their problem is, and in return, they aren’t allowed to tell you what to build. They own the problem, you own the solution."

(Page 26).

That's a great one! I also really liked this: "One of the reasons we avoid important question is because asking them is scary. It can bring us to the unsettling realisation that our beloved idea is fundamentally flawed. Or that the major client is never going to buy. Although this sort of news seems unfortunate, we need to learn to love it. It’s solid learning and is getting us closer to the truth."