The most creative Coronavirus company pivots

1) Evo Entertainment cinema

Evo Entertainment converted their parking lot into a drive-in movie theatre.

It opened a fortnight ago to Spider-Man Homecoming. Every show since has been sold out:

2) Shake Shack

Shake Shack launched “DIY burger kits” with a free cooking tutorial. Now everyone stuck at home could recreate their legendary Shackburger:

3) New Balance

New Balance switched production from shoes to masks.

And in six simple words became a company with a much bigger purpose than just selling shoes:

4) Lucky Devil Lounge

Portland strip club, Lucky Devil, transitioned to food delivery service, Boober Eats.

Pay $30, and a pair of scantily clad dancers deliver to your door:

5) Joe Wicks

In response to UK schools being cancelled, fitness instructor Joe Wicks started live-streaming 30- minute “P.E.” classes every morning on YouTube.

The nation got behind him. So far, he's pulled in more than 35 million views:

6) Mobile Escape

The Canadian escape room company launched Escape Mail — escape room-style puzzles delivered to your door.

Demand was so overwhelming it's now a subscription service:

7) The SnapBar

Events company, The SnapBar, pivoted to gift boxes full of products from struggling local businesses.

After selling 500 in Seattle, they've expanded to LA, San Francisco, and Portland:

8) El Che Steakhouse

El Che Steakhouse opened a popup butchers shop, selling raw cuts of the USDA Choice meat they normally serve.

All online. Curbside pickup:

That's a wrap! If you'd like to learn more about marketing I share load more real world marketing examples over on MarketingExamples.com.

Thanks for reading. Any creative pivots I've missed?