I keep falling for the same trap.
I think: “If I just make this a bit better, users will love it.”
So I polish. Add logic. Add edge cases. Add “just one more thing.”
And then reality hits.
Users didn’t want better.
They wanted simpler.
The painful part isn’t the wasted time it’s realizing how convincing your own assumptions can be when no one is pushing back.
What’s helped me lately:
Shipping before I feel ready
Letting usage data embarrass my ideas early
Short cycles instead of long “perfect” plans
Progress feels quieter this way. Less exciting. Way more effective.
What’s a feature or idea you overbuilt before users showed you the truth?