The most practical marketing book for founders
I’m re-reading Traction by DuckDuckGo's founder and thought to share with you. This is an incredible practical playbook about marketing for makers: framework, 19 traction channels, and examples from well-known startups. Full of insights to try on your product.
Who's growing the startup, I definitely recommend to check it out.
https://www.amazon.co.uk/Traction-Startup-Achieve-Explosive-Customer-ebook/dp/B00ZE96ZWY
Fundamentals never change!
I find the book relevant these days, while some startup names in the book might not be familiar to a young generation of makers.
Here are five takeaways:
Using traction channels that don’t scale is one of the best ways to get your first customers.
The most underutilized channels in an industry are the most promising ones.
Spend 50 percent of your time on product and 50 percent on traction.
A lot of the traction activities are unknown and outside of both your comfort zone and this initial vision. That’s why there is a natural tendency to avoid them. Don’t.
Phase I is very product focused and involves pursuing initial traction while also building your initial product. This often means getting traction in ways that don’t scale—giving talks, writing guest posts, emailing people you have relationships with, attending conferences, and doing whatever you can to get in front of customers.
and many other marketing channel-specific tips and insights.
Cool! What were some of your high-level take-aways? Also, do you feel the strategies in the book are still relevant?