The most underrated competitive advantage for SaaS growth - Product Led Content (with example)

Is Product Led Content a thing? Love to hear what you guys think about this? What are some of the challenges?

I feel, Product Led Content is the most underrated competitive advantage for SaaS growth.

Simply put, PLC is piece of content where the product is woven into the story to educate and inspire your prospects to take action.

When done right, PLC can :

-Help your prospects perceive your product as a key solution to their problems.

-Help you differentiate from your competitors quickly and position you as an SME and trusted advisor.

-Open up possibilities for further conversations with your sales teams and eventually improve your demo to win