The Must Do's for Cold Emailing

It has been 5 years since I have been sending cold emails.

I have learned a few must-do's while cold emailing that I want to share with you guys.

Here are they:

#1. Understand Your Prospects

First thing first, you need to make sure that you understand your prospects – those people you send the cold email to. It’s always better to research their demographics, the things that interested them, their values, and more.

Once you understand your prospects, it would be much easier for you to tailor your message and make it relevant to them. A relevant and thought-provoking message will most likely increase response rates.

Therefore, it’s crucial to collect relevant emails that align with your industry and niche. This way, you can target prospects that really care about the products or services you offer to them.

#2. Use the Right Tone

By understanding your prospects, you can also choose which tone you can use to talk with them. If your prospects are younger generations, you can use a casual and friendly tone – just like the tone you use when you talk to your friends.

However, if your prospects are mostly older and professionals, it’s better to add a bit of formality but still sound conversational.

The key here is to write as you talk to your prospects. You don’t need to write like a pro to sound smarter or more professional. All you need to do here is to be respectful while at the same time keep it conversational too.

Also, you might read your email out loud before you send it. It helps you make sure that all sentences make sense and sound appropriate.

#3. Customize and Personalize

Your prospects like it when they receive emails that specifically-crafted for them and speak directly to them. Who wants to read broadcast emails that seem so impersonal, anyway?

A high personalized email can easily grab prospects’ attention faster and tempt them to read your cold emails all the way through. You can try by starting your cold emails with friendly greetings that include their names so the prospect can feel like you’re sending a one-to-one email.

While it can be such a daunting task, you can utilize tools to help you with email customization and personalization like SalesBlink.

#4. Be Quick and Straightforward

Long-winded, rambling cold emails suck.

Remember, your prospects are busy. Not to mention they also receive tons of emails on their inboxes every single day. They don’t have all day to read through emails for a complete stranger.

In this situation, it’s more than crucial to send them a cold email that is concise and straight to the point. It will surely help your emails not to end up in the trash folder.

Since cold emails arrive in a prospect’s inbox unexpectedly, make it clear what it’s all about. Use your first few lines to state your purpose clearly; the earlier, the better.

#5. Offer a Solution to a Problem

Your prospects only take action when they feel like they have to. In other words, if something isn’t really worth doing or trying, they don’t even bother to perform the desired action.

In this case, you need to offer them an end-to-end solution to the problem they’re currently facing using your product or service. You can highlight their pain points in the first place and how your products or services can help them overcome them, making their lives any easier.

One thing to bear in mind is that it’s important to tell your customers what they’re actually getting from using your products or service and avoid making big claims that don’t even make sense.

#6. Include a Clear Call-to-action (CTA)

CTA is one of the most overlooked elements of cold emailing. In fact, this magic ‘button’ can guide your prospects to the next steps. A great call-to-action can make your prospects complete that desired action.

More often than not, CTA is best placed as a closing to your cold email – right after you talk briefly about your purpose and value proposition.

Here, you also make sure that the CTA you include matches the context or offer. Also, your CTA should be as detailed as possible.

Look at these two CTAs:

CTA 1: Are you available for a call?
CTA 2: Are you available for a 15 mins call on Feb 12 at 2 PM EDT?
Which one are you more likely to respond to? The second one, it is. It removes friction and sets the stage, making it easier for the prospects to understand your offer and tempt them to respond to your cold emails.

#7. Add Signature

Email signature acts as your electronic business card. Since you’re a stranger to your prospects, you need to let them know who you are and what you do in your business.

Ignoring your email signature means that you’re reducing your credibility. It also makes you sound so amateur and unprofessional. Meanwhile, including it gives your recipients more options to contact your organization and get to know your business a bit more by exploring your information.

I have also written about the Dont's of cold emailing here: https://salesblink.io/blog/dos-and-donts-of-cold-emailing