The number I called stuck moved by one, and one is not a signal

I build HerShape, my own product. It generates meal and workout plans around where a woman is in her cycle. Founder update, not a pitch.

The number this week: 5 signups in the last 7 days, and 4 of those 5 generated a plan. Total real users is 14 once I strip out test accounts and my own founder account. Paying subscribers: 0.

For three weeks I wrote down 4 and 3 and called it stuck. This week it is 5 and 4. I changed nothing at the front door, so the honest reading is that one extra person showed up, not that anything improved.

What shipped: nothing. My last commit was September 12, the build 21 fix I already posted about here. Six days with no code. The time went into writing and into thinking about pricing, and none of that is in front of a user.

What I learned: last week I asked how to tell numbers that are flat because it is early from numbers that are flat because nothing changed. The question was badly posed. At 14 users neither reading is available, because one person moves the number by seven percent. I have been doing statistics on a number I can count on my hands.

My question: at low double digit users, what did you track weekly instead of signups? I want something I can read without fooling myself.

HerShape: https://hershape.app