🔑 The Only Guaranteed Way To Build a Profitable Business

Excuse the clickbait title... but that is really what this post is about (so not clickbait I guess??).

I was recently talking to a fellow Indiehacker and I thought it might help some of you to share what I said.

This is the only guaranteed method of making a profitable business that I know of.

Rather than focusing on how your audience can use your product to solve their problems, focus on how your product can solve your audience's problems.

That may sound a bit cryptic and massively unhelpful when I phrase it like that, so let me go into a bit more detail.

Customers don't necessarily pay for products, they pay to have their problems solved (of course there's the case of branding, etc... but let's forget that for simplicity). Regardless of what product/technology an entrepreneur has, they need to think about how to solve their customer's problem.

Sometimes a product does indeed solve an audience's problem (although it's rare that you get it right on the first swing), and sometimes it doesn't. The savvy entrepreneur recognizes that the problem is king and that the product only follows from there. Therefore the savvy entrepreneur is married to the problem (hopefully a painful one!), not the solution.

It may very well be that your product isn't the optimal solution to the problem you have chosen, in which case you may have to make drastic changes.

If you're committed to the problem and willing to make these changes in order to solve your customer's problem in the best way possible I can assure you, it is only a matter of time before you find success (Assuming you've picked a good problem, and you're willing to put years into it).

Philosophical speak aside:

• Make sure you have a good problem (painful, decent budget, solvable).
  See validating your problem here: https://www.indiehackers.com/post/how-i-validate-ideas-and-generate-mrr-immediately-system-8f522c8ff0
• Above all else, solve that problem as best you can
• Be willing to ditch whatever solution you have to solve the problem in the best way possible

Let me know your thoughts on this in the comments! Anything you would add? Anything you disagree with?

🙏 Upvote the post if you think this would help more Indiehackers!

Shoot me a dm on Twitter (https://twitter.com/owenthurm1) or feel free to email me ([email protected]) if you'd like to talk more about this or anything Indiehacking related!