The Pandemic hit & I built a business with a Twitter Influencer. Here’s How.

Feb 2020 : I created a cryptic twitter account to build a brand with inspiration from Ed Latimore & few others.

April 2020 : I built a business with Ed Latimore

I haven’t interacted with Ed Latimore before Feb 2020. I discovered Ed after Naval Ravikant recommended him.

This is not another ‘How to make money online’ post. If that’s what made you read the 5th sentence, you’d be disappointed hereafter.

Tl:dr

The whole of India is under a strict lockdown. I create an anonymous account on twitter from a non-metropolitan place in India. Try to ape a few accounts who I look upto. Fail. Quickly find my voice. Pitch a business proposal to Ed Latimore who is a twitter celeb with over 120,000 followers. Deal done. ‘Project Ekalavya’ is launched. It’s a monthly subscription service that delivers 3 book summaries as infographics. Because a picture is worth a 1000 words.
This is how I made it work — I was hopeful. I went big. I analysed problems & designed a solution. I pitched. We launched Project Ekalavya (https://gumroad.com/l/bSfvf).