The Pomp Story: From Podcast To Media Empire In 10 Simple Steps

It's April 2018, in the past five years Anthony Pompliano has:

👉 Served in Iraq
👉 Run growth at Facebook/Snapchat
👉 Invested in +50 startups

Next?

A #podcast.

A podcast leveraged into a media empire generating millions of impressions, clicks and downloads.

How?

1️⃣ - Ride A Wave

For the first 1-2 years of Pomp's media career he focussed all content on bitcoin and blockchain:

👉 Podcast interviews
👉 Newsletters
👉 Twitter presence

If you can niche down just as a massive wave is forming, there will be little competition...

2️⃣ Step 2 - Build An Audience... Elsewhere

Pomp started a newsletter in the crypto space FIRST, before the podcast.

👉 May 6th 18 - Newsletter
👉 Aug 27th 18 - Podcast

The majority of Pomp's audience didn't come FROM his podcast, they came TO his podcast from his newsletter...

3️⃣ Take A (Controversial) Stand

Pomp took a stand: #Bitcoin will be the next world reserve currency.

Whether the prophecy comes true or not, doesn't really matter. What matters is that Pomp's audience knows what he stands for and can choose to align with that or not.

4️⃣ Downloads Into Media

Though eroding fast, mainstream media still leads the race in terms of the number of eyeballs aggregated.

Pomp is a regular face on CNBC ... interested viewers may then search "pomp" on Google.

Currently ranking above the Cambridge English Dictionary...

5️⃣ Be Mind-numbingly Consistent

Since launching in May 2018, on pretty much every weekday, a podcast episode:

And a newsletter...

...are published.

Pomp is a machine ⚙️

6️⃣ Nail A Social Channel

At Facebook, Pomp was a product manager. He learned about social algorithms and how to leverage them to gain cheap attention.

Pomp has transferred this knowledge over to another social network: Twitter.

Why Twitter?

It's where his audience live:

7️⃣ - Generate Value From Guests

Pomp does this in three ways:

👉 Building relationships with founders to get into deals
👉 Investor lead generation, more on this later
👉 And most importantly: learning 🤓

8️⃣ Be Congruent

Pomp only brings people onto the show that he thinks are interesting.

As an extension of this, Pomp also has catchphrases:

👉 Long Bitcoin. Short The Bankers
👉 Bang Bang

It's because of this congruency that The Pomp podcast cannot be copied...

9️⃣ Diversify Revenue

Let's break down from where and how Pomp makes cash:

👉 Advertising: $90,000 per month (estimated)
👉 Newsletter subscriptions: $9,000 per month (estimated)
👉 Investment fees $30,833 per month (estimated)

🔟 Copy & Paste

Pomp is breeding mini Pomps.

He has a developed proven process for aggregating mass attention online, and is now teaching others:

👉 Bryce with Capital University
👉 Polina with The Profile
👉 Joe with Huddle Up

#leverage

And that is all...

Thanks for reading!

Full post here: https://www.fame.so/post/from-podcast-to-media-empire-the-pomp-story