the product that pays for itself.

most tools cost you money to run. this one recovers it.

if you're doing $10k MRR on a subscription product, you're losing somewhere between $1,500 and $4,000 a month to churn you never see coming. not because your product is bad. because the signals were there and nothing was watching them.

we just shipped stripe integration for recurflux. and what we found when we connected the first accounts was the same thing every time: the data was already there. stripe had been logging it for months. nobody had built anything around it.

what stripe already knows

stripe fires a webhook for everything. payment failed. card declined. subscription downgraded. dispute opened. trial ending in 72 hours. card removed.

it's all timestamped. it's all in the logs. and it expires in 30 days.

the events that actually move the needle:

• invoice.payment_failed - card declined. 48-hour window to recover before they mentally cancel.

• customer.subscription.updated - someone just downgraded. this is not a win. this is a countdown.

• customer.subscription.trial_will_end - trial expires in 3 days. do you have anything firing?

• charge.dispute.created - a chargeback just opened. you'll find out about it later this week, probably.

• payment_method.detached - card removed. they're gone.

all of this is in the stripe docs.most subscription businesses just have nothing built around it.

why saving it matters

stripe keeps 30 days of event history. after that, it's gone.

so when you get a churn spike in june and go looking for why, all stripe shows you is the revenue number dropping. you can't tell if it was involuntary (failed payments, expired cards) or voluntary (people who made a decision to leave).

those need completely different responses.

treating them the same is how founders spend three months redesigning onboarding when the actual problem was a dunning gap.

recurflux pulls your full stripe history the moment you connect, then captures every webhook in real time from that point. not just what happened. the full sequence of events that led to it, tied to the subscription and the customer.

involuntary churn: the money sitting in stripe's retry queue

involuntary churn is failed payments. expired cards. bank flags. the customer didn't decide to leave, billing infrastructure failed silently and nobody noticed.

for most subscription businesses this is 20–40% of all churn. and most of it is recoverable within 48 hours if you know it's happening.

stripe has Smart Retries. they run quietly in the background. you have no visibility into who's mid-dunning, how many attempts have fired, or how close someone is to being dropped.

recurflux surfaces all of that.

the moment invoice.payment_failed fires, you see it, customer name, plan, retry count, time in dunning. you have a window. what you do with it is up to you.

voluntary churn: it almost always leaves tracks

someone made a call to leave. harder to stop. but rarely sudden.

the signal most people miss: a downgrade is a pre-cancel, not a save.

when someone moves from your $79 plan to your $29 plan, they are not staying. they're buying time while they decide what's next.

stripe fires customer.subscription.updated at that moment. most founders have nothing hooked to it.

recurflux captures the full sequence: downgrade date, usage drop-off, cancel date.

in hindsight it's always obvious. the window is before the cancel, not after.

we also tie cancellation reasons to subscription history; which plan churns most, at what point in the lifecycle, after what kind of activity.

over time the pattern gets specific enough to act on instead of guess at.

the math

recovering just one failed payment at $79/month is $948 a year.

recurflux costs less than that.

that's what pays for itself means.

early access

stripe integration is live. early access is open now.

apply code EARLY40 to get early 40% off, and 3 months free if you leave a review and refer another founder.

connect your stripe account and see what’s been firing in the background.

if it doesn’t pay for itself, you’ll know in the first week.

join now: https://recurflux.com/