The real competitor to my startup isn’t another SaaS

I used to think my competitors were CRM companies.

Now I think my real competitors are:

* memory

* sticky notes

* spreadsheets

* WhatsApp chats

* “I’ll reply later”

That completely changed how I think about positioning.

Because the real problem isn’t:

“people lack software.”

It’s:

“people don’t realize how much revenue they lose from disorganized follow-up.”